Our Story
BUILT ON 20 YEARSOF WINNING FORLOCAL BUSINESSES.
Rank First Advertising is the second generation of First Page Impact — a legacy built on ethical, results-driven local marketing that has helped hundreds of businesses across Utah and the nation dominate Google search, build unbeatable reputations, and turn online visibility into real revenue.
Our Heritage
SECOND GENERATION.
SAME COMMITMENT.
Rank First Advertising carries forward the legacy of First Page Impact — the agency that proved ethical, individually optimized local marketing consistently outperforms templated, one-size-fits-all campaigns. What began as a mission to give local businesses the same caliber of marketing expertise that national brands enjoy has grown into one of the most trusted names in local digital advertising.
Headquartered in Salt Lake City and serving businesses across the nation, Rank First Advertising was built on a simple belief: every business — regardless of size or budget — deserves a dedicated specialist who treats their campaign like it's the only one that matters.
That belief drives everything we do. It's why we use 30-day agreements instead of long-term contracts. It's why every account gets a dedicated rep with direct phone access. And it's why our clients stay with us year after year — not because they're locked in, but because the results keep coming.
Ethical & White-Hat — Always
Every strategy we build is Google-compliant, white-hat, and built for long-term sustainability. We have never used black-hat tactics and never will. Our clients' rankings survive algorithm updates because they're built on the right foundation.
Individually Optimized — Never Templated
No two businesses are the same, and no two campaigns at Rank First Advertising are the same. Every account is individually built, individually managed, and individually reported — with more hands-on attention than any competitor.
No Long-Term Contracts — Ever
We operate on 30-day agreements because we believe in earning your business every single month. Our retention comes from results, not contracts. If we're not delivering, you're free to walk — but we work hard to make sure you never want to.
Leadership
MEET RICHARD
HYRUM NORMAN.
Richard Hyrum Norman is the founder of Rank First Advertising and one of the most experienced local search media consultants in the country. For 18 consecutive years, Richard has held the distinction of being the #1 media consultant in local search for small and medium businesses — a standard he maintains through relentless commitment to client results and a refusal to accept mediocrity in any form.
Richard's career spans the most respected names in local advertising — Dex Media, Yellowpages.com, and AT&T Advertising — where he sold and managed tens of millions of dollars in advertising spend for local businesses across the country. That institutional knowledge, combined with the companies he has since founded and successfully operated, gives every Rank First Advertising client access to expertise that simply cannot be replicated.
Richard is not a figurehead. He remains actively involved in sales, account management, and media consulting on a daily basis — personally committed to the success of every campaign, regardless of spend level. He measures the value of advertising by how it impacts the business it is intended for: real revenue, real calls, real growth.
Richard's foundation in advertising runs deeper than his career — it runs through his family. He was raised by James Norman, widely recognized as the top-performing Yellow Pages consultant in the West. From an early age, James instilled in Richard the two principles that have defined every campaign he has ever run: results matter above all else, and relationships are the foundation of everything. That father-to-son legacy is woven into the culture of Rank First Advertising — and it's why clients aren't just clients here. They're partners.
His ethical, moral, creative, and service-first approach is what wins clients for the long run. Richard views every advertiser in the Rank First community as family — and goes to any length to ensure extreme satisfaction.
#1 Local Search Consultant — 18 Years Running
Not a one-time achievement — a standard maintained year after year through exceptional results and ethical practices.
Tens of Millions in Ad Spend Managed
Dex Media, Yellowpages.com, AT&T Advertising, and the companies he's founded — decades of institutional expertise at your service.
Award-Winning Teams in the USA & Abroad
Richard has built and led some of the highest-performing local marketing teams in the country — multiple awards for ethical, results-driven campaigns.
Mediocrity Is Not Acceptable
Richard holds himself and every member of his team to the highest standard. If it's not delivering exceptional results, it's not good enough.
Clients Are Family
Richard's community of advertisers is not a client list — it's a family. He goes to any length to ensure every business he serves achieves extreme satisfaction.
Why Rank First Advertising
WHY UTAH BUSINESSES
CHOOSE RANK FIRST.
From Salt Lake City and the Wasatch Front to businesses across the nation — here's why local business owners trust Rank First Advertising with their most important marketing investment.
Personal Attention on Every Account
A dedicated account rep, direct phone access, and in-person meetings available. You're never handed off to a call center or a junior account manager.
Certified & State-of-the-Art
Certified specialists using the latest Google-compliant technology. Our methods are ethical, our results are real, and our rankings are built to last.
Cross-Industry Expertise
We've successfully marketed businesses in every major category. Our cross-industry experience gives every client stronger authoritative networks and ranking power.
Proven, Documented Results
Hundreds of local case studies. 1,000+ #1 organic rankings. 10,000+ positive reviews collected. We have the track record to back every claim we make.
No Long-Term Contracts
30-day agreements only. We earn your business every month through results — not by locking you into a contract you can't get out of.
Transparent & Upfront
Pricing, strategy, and expectations discussed openly in your free consultation. No surprises, no hidden fees, no bait-and-switch. Just honest marketing.
Community & Purpose
GIVING BACK.
BUILDING BETTER FUTURES.
At Rank First Advertising, success in business has never been the whole story. We believe that the most important work any of us can do happens outside the office — in the lives of the young people around us. Our give-back mission is built on a simple conviction: the youth deserve strong, present, engaged adults in their corner.
That starts at home. We actively support programs that help divorced parents stay meaningfully connected with their children, and that give struggling marriages the tools to reconcile and rebuild — because children thrive when the adults in their lives are stable, present, and unified. We understand the irreplaceable value of time, and we believe the most important investment any parent or mentor can make is showing up — consistently, joyfully, and with full attention.
FAMILY FIRST
We help our own employees prioritize their families — not just in words, but in practice. That means supporting them in getting the help they need to be better parents, better partners, and better mentors. A thriving family produces thriving children, and thriving children build a better world.
TIME WELL SPENT
We train and encourage our team to coach youth sports, volunteer in their communities, and carve out real, screen-free time with the young people in their lives. Whether it's shooting hoops, playing catch, bowling, rock climbing, go-karting, laser tag, batting cages, mini golf, swimming, board games, reading books together, exploring new places, or sharing a meal around the table — these moments are the ones that shape a child's life.
RAISING LEADERS
We teach the value of education, honest work, and community service. We encourage the youth in our circle to pursue self-employment and employment with pride, to volunteer, and to understand that a life of strong relationships, self-care, and contribution is the most rewarding life there is. We want every young person connected to our community to live trouble-free, purposeful, and full.
A COMPANY THAT VALUES WHAT MATTERS MOST.
Rank First Advertising is not just a marketing agency. It is a community of people who believe that business success and human flourishing go hand in hand. We work hard so that we can give generously — of our time, our resources, and our attention — to the children and families who need it most.
The same values that make us exceptional at what we do — results, relationships, integrity, and relentless commitment — are the values we pour into the next generation. Because the world our children inherit is the world we build today.
Let's Talk
READY TO WORK WITH
THE BEST IN THE BUSINESS?
Call Rank First Advertising today for a free consultation. Richard and his team will walk you through exactly what it takes to dominate your market — no pressure, no long-term commitment required.